Imbue Capital is a multi-unit, multi-brand operating company. We acquire businesses, install our proven operating system, and develop exceptional leaders to scale them.
Brands
Open Locations
Under Contract
Team Members
Investment Thesis
We acquire businesses with strong fundamentals in fragmented industries. Then we install our proprietary Business Operating System — a complete management framework that standardizes how we hire, train, measure, and scale.
The result: consistent, repeatable performance across every brand in our portfolio. Our thesis is simple — great people running great systems build great businesses.
Our proprietary BOS is the playbook that drives performance across every brand in our portfolio. We acquire a business and run it on the BOS.
The Hardware
The Software
Exceptional Outcomes
Leadership
Operators who lead from the front, building businesses and developing the people who run them.
Managing Partner
Oversees Crumbl Cookies, PayMore Stores, and Tropical Smoothie Café.
Managing Partner
Oversees Rolling Suds, Great Basin Plumbing, Imbue Pest Ops, and Bug Shark.
Our Values
Five principles that guide every decision, every hire, and every business we build.
"If it's worth doing, it's worth doing well"
"Leaders are learners"
"Measure performance and performance improves"
"Life responds to effort"
"Unwavering openness and honesty in all we do"
Our Portfolio
A diversified portfolio of franchise and service businesses, unified by our Business Operating System.
Premium cookie franchise
Multi-Unit Franchise
Buy, sell & trade electronics
Multi-Unit Franchise
Residential pest control
Multi-Territory Operator
Fast-casual smoothies & food
Multi-Unit Franchise
Power washing professionals
Franchise OperatorPest management
Pest control
Portfolio oversight
Customer experience ops
Residential & commercial
Storage solutions
Our Approach
A disciplined, repeatable process for turning good businesses into great ones.
We target franchise and service businesses in fragmented industries with strong unit economics and room for operational improvement.
Rigorous due diligence and disciplined underwriting ensure we pay fair value and structure deals that align incentives.
We deploy our Business Operating System to standardize processes, install KPI tracking, and build training programs from day one.
With systems in place and exceptional people developed, we expand through new units, new markets, and add-on acquisitions.
Get in Touch
Whether you're a business owner exploring a sale, an operator looking to join our team, or an investor interested in our model — we'd love to hear from you.
Contact Us